EHow a build actually runs

Four stages. One
has no end date.

No deck, no discovery phase, no account manager relaying messages between you and the person writing the code. This is the whole of it.

  1. 01

    Scope

    What happens

    We write down what the thing does before anyone writes code — every screen, every rule, every integration you already depend on. Then we put a fixed number on it.

    What you leave with

    A written scope, and a price that does not move under you afterwards.

    What we need from you

    An hour, and access to whoever actually knows how the work gets done today.

  2. 02

    Build in the open

    What happens

    A staging URL from the first week, updated as we go. You watch it being built instead of waiting for a reveal at the end.

    What you leave with

    A link you can open any day of the build, and forward to anyone on your side.

    What we need from you

    Your content as it actually exists — photos, menus, price lists. We will tell you what is missing.

  3. 03

    Ship

    What happens

    Deploy, DNS, SSL, analytics and the SEO plumbing. The boring parts are included rather than quoted separately at the end.

    What you leave with

    The thing live on your own domain, with every account in your name.

    What we need from you

    Domain access, or twenty minutes with whoever has it.

  4. 04

    Stay

    What happens

    We keep it running. The two people who built it are the two you message a year later — there is nobody for it to be handed over to.

    What you leave with

    Sixteen of the sites we have built are still ours to maintain. One production incident was found and closed inside 48 hours.

    What we need from you

    Nothing. You message us when something looks wrong.

Before any of that

What happens after
you send the form.

  1. 01

    You send it. Two lines is plenty. The messy version is fine.

  2. 02

    We answer straight. Whether it is for us, and what we would do first. Within one working day.

  3. 03

    Twenty minutes on a call if it helps. No deck, no discovery phase, no second meeting to repeat the first.

  4. 04

    A fixed number agreed before anyone starts, and it does not move under you.

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